Wednesday, July 27, 2011

The Two Biggest Mistakes Selling Agents Make

Many buyers call us to get pre-approved for a mortgage before they begin their search for a real estate agent. Here are the two most common questions they ask us.

• How much does it cost me to hire a real estate agent?

• Do I have to use the real estate agent who is selling the house?

Of course, the answer to these questions is obvious to anyone in the real estate business, but it is incredibly important to remember that your clients are NOT in the real estate business. They really don't know the answers to these questions.

Truly successful agents constantly remind themselves that their clients and prospects usually don't know basic information. Whoever provides the most value to a prospect will get the deal. Be the person who provides the most basic information and deals will come your way.

Many years ago, I used to sell furniture. I closed an incredible number of wooden table sales by saying to the customers, "Hey, did you know this table is made out of wood?" Some of them laughed, but many of them bought from me because they said I was the first one to tell them the basic information they wanted.

So tell your prospects that it costs the buyer nothing to use a real estate agent, and that any agent can sell any house. You'll get more deals!

Getting a loan approved is easy - if you know what to do. The Mortgage Experts know what to do!!!

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